You've worked hard to build an impressive site, and now you want more exposure. You need a backlink profile, but you're not sure how to get it.
The good news is that creating a link building outreach strategy is not too hard.
The bad news is that it's not as easy as sending out one email and getting a ton of quality backlinks. You need to create a plan, follow it, and be patient.
If you are wondering how to build an outreach strategy that works, read on for a short and simple guide.
Identify Your Target Audience
Before you start your personalized outreach campaign, you need to know who you are trying to reach. You can't just start sending out emails without knowing who they are going to or what they're interested in. Ask yourself the following questions:
- What niche is your site in?
- Who is your target audience?
- What topics do they care about?
- Where do they hang out online?
This information will help you create a strategy that fits your target audience. It will also help you identify your competitors and what their strategies are.
Make a List of Potential Outreach Candidates
You've identified your target audience, now it's time to make a list of people who fit the bill. Consider people who have website authority, a large social media following, and the respect of your target audience.
You can also make a list of people who have written about the same or similar topics that interest you. This is an important step in the process because it helps you keep track of all the people you want to contact.
Create Personalized Emails
Personalized emails are more effective than generic emails. They help you stand out from the crowd, and they make the recipient feel you've put some effort into your outreach.
Use your research to find something you have in common with each person on your list. Open the email with this information to help you build a connection with the person you're trying to reach.
Include a brief introduction of yourself and what you do, then explain why you're reaching out. Sending a personalized email helps the recipient feel they know you, like you, and already trust you.
Offer Unique and Valuable Content
When you're conducting outreach, offer something that the recipient can't find anywhere else. Provide useful information or resources that they can use in their business or personal life.
Offer a white label SEO service, a keyword research report, or another type of content they can use. Weave your product or service into their business model so that it feels like an extension of what they already offer.
Link Building Outreach: Increase Your Website's Visibility
When you do link building outreach, the goal is to get other websites to link back to your website. This increases your website's visibility in search engine results pages (SERPs). The more links that point back to your site, the higher it will rank in Google's results and other search engines.
For more link-building tips and tricks, check out the latest articles on our blog!
