Since the past five years, chatbots have been widely utilized across various business verticals. This article will show you how chatbots can be taken advantage of for social media marketing.
Social Platforms have the intrinsic nature of getting transformed with the advent of new technologies. Research is constantly carried out by the tech giants to come up with new technologies so that people will stay glued to social applications.
By having a glimpse at the timeline of the social platforms, you can understand the dramatic transformation it underwent with the advent of new technologies.
Eases Customer Interaction:
In the present scenario, the majority of the brands have become online. After the pandemic outbreak, the outside movement of people has reduced hugely. This boosted social sales further and made social platforms a prominent place for e-commerce.
If you check the blogs of Famous Panel, you will come to know about the swift rise in social sales. People look into social platforms to gain more knowledge about the products they buy. With an increase in social sales, customer queries on social media such as order details, cashback, coupons, and tracking orders have become quite common.
Hence, it is highly challenging for humans to make a timely response to customer queries. Chatbots have been introduced to bridge this gap. They have the potential to handle many customers in a given time. They can also reply to the customer queries immediately without making any delay.
Recent researches say that the shifting of people from one brand to another is quite common when there is a delay in the response. The timeliness and convincingness of the reply play a massive role in shaping the reputation of a brand. This has increased the importance of chatbots. So, to maintain the retention rate, it is pivotal to make use of chatbots.
How Chatbots Aids in Lead Generation:
Chatbots have the potential to find qualified leads and bring them to the bottom of the sales funnel. If you want to excel in social media marketing by generating quality leads, it is crucial to use chatbots. Another vital element for social media marketing is finding and utilizing the cheapest smm panel from the internet.
Such measures can propel your growth at a fast pace. The most crucial factor that is required to craft an ideal social media strategy is the collection of data. The information you collect about a prospect plays a vital role in shaping the strategy.
Chatbots can effortlessly collect information about the prospects, such as their online behaviour, the pages they visited on a social platform, etc. Such data can help you to easily gauge a prospect, and you can find whether he will be an ideal fit for you. Thus, chatbots can aid you in the most crucial process of social media marketing, ‘lead generation.’
Moreover, the data offered by the chatbots are valuable as they can hone your strategy and increase the conversion rate. So, if collecting data about your target audience is a challenge for you, then you can utilize the chatbots as they can facilitate the process and provide quality data about your prospects.
Moreover, creating chatbots has become much easier today. Considering the growing demand for chatbots, many companies have started to build them. So, find a company that delivers quality chatbots that can do various tasks at a fast pace.
The number of tasks that the chatbots can perform will increase with time. So, if you haven’t utilized chatbots without any second thought, give them a try. They will reduce the time and effort that goes into various tasks in social media marketing.
Famous Panel’s Views on Chatbots’ Conversational Characteristics:
Marketers have started to have a massive focus on conversational marketing. This is because this tactic helps to a vast extent in increasing the retention rate. So, there is an increase in the importance of conversational marketing. Therefore, understanding how conversational AI works, especially chatbots, is necessary. Not only for marketers but also for customer service teams.
Chatbots have the skill to interact with people. Currently, chatbots can reply to nearly 70% of the basic queries of the customers. H&M, which is one of the leading apparel brands, has added a chatbot to Facebook Messenger. It will invite the customers by greeting them with a welcome message.
The chatbot also enquires about the preference of the customer and suggests apparel accordingly. Thus, they have the potential to handle a customer single-handedly and can drive him to make a purchase. So, chatbots can almost perform the activities of a sales representative. According to the survey done by Famous Panel, people also have a better experience by interacting with chatbots.
Wrapping Up
AI-Powered Chatbots are also helping brands for content creation. It suggests the way content has to be crafted to grab the attention of the target audience. Thus, the advantages of chatbots are increasing consistently with time which makes them inevitable in social media marketing.
