Digital marketing is one of the most important parts of your personal brand strategy. It helps you reach people who might not know about you yet, and it tells everyone that you are out there doing great work. More than anything else, digital marketing encourages people to learn more about you and what you do.
When promoting yourself, you want to use a variety of digital marketing tactics so that you reach the most people possible. When working as a personal attorney, advocate, or promoter of your own business, you must always be out there. You have to do the legwork to stay visible on relevant platforms so that people know who you are and what you do. Here are seven practical marketing strategies to help you turn your social media efforts into tangible results you can employ.
Start a blog
Blogs are a fantastic tool for promoting yourself as a personal advocate, attorney, or promoter of your own business. Personal blogging gives you the opportunity to connect with your current and potential audience in a way that other digital marketing tools can't. You may either write your own blog posts or hire the leading personal injury law marketing agency to do the job for you. This is a perfect option when it comes to marketing strategies to use as a personal lawyer, advocate, or promoter. Law marketing is a great match for blogs because you can put your legal expertise to work, while at the same time providing great value to readers.
Over time, you can develop high-quality content that will be distributed across search engines and social media platforms through links from your blog page directly to those articles. If you want people to find out more about what you do and why they should hire you, blogging is a great place to start.
Create short videos about your practice
There are many ways that you can use video to promote yourself. You can have a simple, low-cost solution if you just want to shoot short personal injury law videos of yourself working on your cases at the office. Your cell phone may be capable of shooting nice-quality closeups, so all it takes is some good lighting and a few minutes of your time to create something valuable for your social media pages.
The key to any kind of video marketing is backlinks. When you post videos on YouTube or other platforms, link directly from those platforms back to your website or blog page where they can learn more about what you do and how great you are at it. Posting videos like this help Google find them when people search for relevant information.
Social media platforms are experimenting with live videos more and more these days. If you have the right equipment, using Facebook Live or YouTube's “live” feature can help boost awareness about your professional services. Not only does going live give prospective clients the chance to see what you're like in person, but it also puts them at ease because they know that you are broadcasting live from a secure office location.
Personal injury law videos are a great match for social media streaming because they let people see how experienced you are by watching you work on real cases. The more confidence you can give them, the more likely they will be to contact you and hire you.
Use hashtags for promotion
Hashtags are an ideal way to promote yourself as a personal advocate, attorney, or promoter of your own business. You can use hashtags to engage with other3) Promote meaningful content
If you spend all of your social media time promoting yourself and your brand, people will get tired of seeing your posts and they won't engage. It is important to mix self-promotion with meaningful content that helps others. Share relevant blog posts on Twitter, Facebook, and LinkedIn. Post comments on other blogs that are related to what you do or post shareable quotes from those articles as an update.
Participate in Twitter chats
Twitter chats can be a great way to get your name out there and follow other people who might be interested in what you do. You can take part in these scheduled opportunities to talk about legal topics, answer questions, and share resources. Plus, it allows people to see you as an authority on certain subjects. CPA Marketing Tips has a list of CPA chat tweets that you can check out.
Getting involved in these types of chats can help you raise your profile and develop a following that may turn into future clients, referrals, or business partners. Also, be sure to share the chats with your existing social media network so that they can get involved, too.
Connect with others in your industry
Another effective digital strategy for personal branding is to find ways to connect with people who are doing similar legal work as you are. One way to do this is by joining Twitter chats or Facebook groups where you can network and learn from other professionals. You might even try reaching out to influencers who have large social media followings so that they will share your name with their audience.
In addition, joining online communities where other attorneys and professionals share resources, ideas and advice allow you to network with them as well. By participating in these discussions, you show that you are a team player who is eager to share resources instead of being all about promoting yourself.
Use Instagram like a pro
A lot of marketers overlook Instagram, but this photo-sharing platform can be an effective tool if used correctly. You don't need any special equipment; just post quality photos that represent who you are and what you do (like pictures of clients and testimonials). If you're more of a visual person, this social media tool might be just right for you.
You can also use Instagram to highlight your location and show people that you are involved in the local community. You can even share some personal aspects of your life—just make sure it is appropriate for business. For instance, if you are an attorney with young children, posting photos of them with cute captions would not be a good idea because it could make clients feel uncomfortable or think less of your professionalism. However, taking pictures of events at the office or interacting with colleagues could work well as long as they aren't too personal.
When you're looking for ways to promote yourself on social media, it's important to remember that your digital marketing should be authentic and helpful. This is the only way that people will engage with what you post. Understanding and implementing at least some of these marketing strategies, however, will give you the boost that you need to engage with your audience.