Your website is your online representation of the world. It’s how potential customers, investors, and employees will judge you. That’s why it has to be perfect. There are many different things that you can do to improve your website. Let’s take a look at seven tips that can help make your site better than ever before!
1. Improve Your Loading Speed
Is there anything worse than a slow webpage? It seems like no one has enough time in their day these days and a slow-loading website is going to send your audience running.
What’s even worse than a slow loading webpage? A webpage that takes forever to load and then crashes when you try to navigate elsewhere on the page! You don’t want people thinking that you’re incompetent, so make sure your website is loading quickly.
If you're wondering what Page load speed is good, it's under two seconds. Every moment counts, so make sure you optimize your site to load quickly.
One way to improve your loading speed is to compress your images before you upload them. There are a number of different compression tools that you can use and they’re all free!
Another way to improve your loading speed is to get a better hosting plan. Make sure you’re not overloading your server and you’ll be on your way to a faster load time.
2. Your Website Has To Be Mobile Friendly
Nowadays, more and more people are using their phones to surf the web. If your website isn’t mobile-friendly, you’re going to be losing out on a lot of business. Not only do you have to make sure that your website looks good on a phone, but you also have to make sure that it’s easy to navigate. You don’t want your customers feeling like they’re playing an old-school game of snake when they try to navigate your site on their phone!
You should make sure that your website has a responsive design. This type of design changes the layout of the webpage based on what device you are using. You can check to see if your site has a responsive design by resizing your browser window and seeing how the site responds.
3. Have An “About Us” Section
People want to know who they are dealing with. That’s why it’s important to have an “about us” section on your website. This is a great place to showcase your company culture, your team, and your mission statement. You can also use this section to list your awards and accomplishments.
If you don't have an “about us” section, try adding one. Make sure you have a short, catchy mission statement that will tell people who you are and what you do. You also want to show off your team- their members can be featured with photos, bios, and even fun facts! This will surely impress any visitors.
4. Improve Your Navigation
Your navigation bar is one of the most important parts of your website. You want to make it easy for your users to find what they are looking for, which means you need a well-organized menu.
It’s fine if there are more than three options in each category, but try to keep it to a minimum. You also want to make sure that your links are working correctly. Broken links will frustrate your users and send them running for the hills.
If you’re not happy with your website’s navigation, try making some changes. Rearrange your menu so that it’s easy to follow. Eliminate any broken links and see if you can add some more options. Don’t be afraid to experiment- even if it doesn’t work, at least you tried! You may also consider working with a good marketing agency to help you with your website design. Some of the best marketing agencies have a team of experts who specialize in creating great websites that are both easy to navigate and visually appealing. It may cost you a little bit more, but it will definitely be worth it in the long run.
5. Use Images
It can be boring to read a lot of text without any images to break it up. That’s why you should use images on your website. Not only do they make your website look good, but they also help to break up the monotony of text. You can use images for your logo, your team, or even your products.
Make sure that all of your images are high-quality. You don’t want to upload blurry or pixelated images, because they will make your website look unprofessional. You can use online tools to resize and compress your images, so they will load quickly on your website. Just make sure not to overuse images- you want to have a good mix of text and images, but too much of either will make your site look bad.
6. SEO Is Essential
Search engine optimization (SEO) is one major component of having an effective website. When people search for certain terms, they will see the top results on the SERP (search engine results page). You want to make sure that you’re the one who comes up on top, so it is essential that your site has SEO.
Not only should your website have keywords and phrases throughout, but they also need to be in the right places and in the right context. It isn’t enough to just paste a bunch of keywords into your website- you need to use them in a way that sounds natural.
You also want to make sure that you’re using the right keywords. There are free tools online that can help you determine which keywords are the most popular for your industry. You can also hire a professional SEO company to help you optimize your website.
7. CTA Is Important Too
Your CTA (call to action) is a key part of your website. It should be clear and concise, telling users exactly what you want them to do. You need a strong CTA if you want people to follow through with your requests.
You can use CTAs on blog posts, pages, and even in the footer section of your website. Make sure that your CTA is prominent and clearly visible to get the most out of it. You can also try different CTAs, to see which ones work the best for you.
Don’t underestimate the power of a good CTA- use language that is clear and concise and place it in a location where people will see it. CTAs are a great way to get people to take action, so make sure you use them!
There are a number of ways you can improve your website, a few of which we’ve mentioned in this article. From improving your navigation to using SEO, you can use different methods to improve your website.
If you’re not happy with the way it currently looks or operates, try making some changes. Optimizing your site will help you gain more visitors and gain an audience, so don’t be afraid to experiment!
