Visual content greatly impacts everything that screams marketing and digital life. Everything we visualize around us is some sort of content. Even so, if anything we do revolves around social media platforms, we can’t exclude visual content because it’s a key part of this industry. Even if we discuss live streaming, videos, photos, and gifs.
In today’s ever-crowded marketplace, standing out is incredibly important. Creating unique and exciting digital content that includes cutting-edge elements is all the rage right now.
To help give you a few ideas on how to include more relevant visual features within your brand campaigns and content, we’ve listed a few ideas and created a guide on how to implement them.
Video content continues to grow in popularity
We can all agree that video content has been a visual marketing trend to watch for the last couple of years. It has quickly become the most popular form of visual content, and with a good reason:
Recent findings show that out of 1,072 participants, 30% responded that the content format they love the most is video, followed by photography with 28%. A report from Wyzowl shows brands willing to improve their video marketing effort in response to a global pandemic uncertainty and this is something we can expect to continue into 2022 and beyond.
Video content seems to be much more important for businesses in light of the recent pandemic. For instance, in 2021, the most commonly-created video content types were explainer videos (73%), social media videos (67%), presentation videos (51%), ads and sales videos (41%).
Audiences also responded positively to the video content:
- 84% said they’ve been convinced to purchase a service or product after seeing a presentation video
- 79% said they’ve been convinced to purchase or download an app or a piece of software after watching a video
- Consumers are twice likely to share video content with their friends than other types of content
3D Product visualization is a thing right now
Since Covid-19, people have embraced online shopping like never before. Out of necessity, businesses have had to speed up the shift away from brick and mortar to online storefronts and figure out how to convey the advantages of an in-person shopping experience in the digital realm. 3D product visualization is one way of translating those experiences, yet many business owners are still on the fence about it.
If you’re one of the people who aren’t sure of its impact on your marketing and profitability, then it might help to know this visualization strategy has so much to offer. That said, by incorporating a 3D product visualizer in your marketing strategy, you can give your audience a more comprehensive look at your service or product.
A three-dimensional product visualization not only allows your customer to see your product’s picture more clearly, but allows them to move from side to side, up-and-down, or in any way they like.
With 3D rendering, you will be able to capture up to 100% of the audience's attention. For instance, by getting a full view of the service or product, buyers are more likely to develop trust for the brand and are more inclined to buy from you than from a competitor that doesn’t offer the same experience.
Visual search option
The visual discovery feature is another trend that will dominate digital marketing in 2022 if it’s not doing it already.
We see that often on massively visual-driven platforms like Pinterest and lately on other platforms like Amazon or Facebook. In fact, Facebook is already using this feature in every shopping item.
Pinterest, on the other hand, plans to further personalize this feature because people expect the same great experience on their mobile device that they received in person at the mall. Pinterest allows users to pull up visually relevant content, particularly ones that are similar to one they are already interested in.
The visual search option is expected to be a game-changer for every brand or website that wants to sell something. Maybe it won’t make such a great buzz in 2022, but it will be a start for beautiful visual discovery.
Cartoons and illustrations are evergreen
Gorgeous, unique and interesting illustrations are a great way to help your brand stand out. You can implement them every social media strategy, use them as featured images, on blog posts or include them in your visual communication strategy.
And most digital brands have already begun implementing this type of content. We see that in Dropbox’s logo with an illustration that brings more life and authenticity in their products and features.
Dropbox tries to inspire people to be more creative and create the impression that “canvas is only blank until you make the first mark”.
For content marketers in need to deliver high-quality content, the perfect combination of graphic design and illustration is the way to go.
There’s plenty of time to implement these popular visual content marketing strategies this year. In fact, it’s recommended that you diversify and use different forms of content visualization to really impress your audience.
After all, diversity is the spice of life and is always a good way to reach more of your ideal customers in a truly meaningful way. If more than 37% of marketers said visual content is the most important form of content lately, that means we don’t need to ignore them.
