TikTok is a highly addictive software that has captivated many people in modern times. People who scroll and watch TikTok videos may attest to the enormous growth of this dominant app. It is a platform with video content that runs in seconds with the most significant potential for virality.
TikTok isn't just a craze for Generation Z; it's the fastest-growing social media network in the online world and an excellent marketing resource for businesses. Moreover, TikTok ad examples have generated significant money for corporations such as Haier (Malaysia), KFC Malaysia, and many more huge companies today.
Let's discuss some exciting features and advantages TikTok provides and a few reasons for adopting it for your company.
TikTok Allows you to Reach a Significant Audience Faster
Since its debut in 2016, TikTok has experienced tremendous growth and has received 2 billion downloads. With more than 33 million downloads today, it significantly increased its traffic. The app is now more well-known and has been available for a long time, similar to Twitter, Pinterest, etc.
Industries and brands leverage their marketing strategy worldwide by using it as a medium to reach more potential customers.
You're Free to Use your Ideas
TikTok will improve your creativity because of its nature as an entertaining platform. TikTok allows real individuals to share their creativity and sometimes funny videos in seconds. Even if your brand is serious, such as language teaching, employing TikTok for marketing has some crucial advantages.
Social media consumers crave genuineness and authentic connection. While there is a place for educational benefits on TikTok, presenting your approachable and superficial business will encourage clients to have a long-term engagement with you.
The following elements are required to create a shareable, likable, and even viral TikTok video for brands:
Relevance: This isn't your typical video advertisement. Create content to which viewers can relate and comprehend.
Genuine: Use simple devices like mobile phones and natural lighting, as most TikTok users do.
Show-up: Interact with your audience by displaying your personality or as a group. TikTok users want to watch other people.
Humor: Make videos that are entertaining and funny. TikTok users look for a getaway.
Contest: Viewers enjoy engaging with content that challenges them. Users will join in the fun if your content is better.
Crowd-pleasing: Consider adding elements such as tips, children, food, and so on to your videos to entice viewers.
Budget-Friendly
TikTok can help you succeed while staying within your budget. Organic reach can be achieved by businesses of any size for more cost-effective growth opportunities. This platform has users worldwide, so you can reach as many audiences as you want without breaking the bank.
Here are some benefits of using TikTok for your business:
- Expand Brand Awareness
- Inform Target Audience
- Boost Website Clicks
- Increase Prospects & Leads
- Target Potential Customers
- Drive Sales
- Significantly raise Your Audience Reach
- Communicate With Prospective Employees
Multipurpose Ad Formats
Suppose you are interested in learning how to use TikTok for business. In that case, you have some ad formats from which to choose, including In-feed, Brand Hashtag challenge, and other structures.
TikTok's variety of advertisement formats allows you to customize how your brand content ads appear to users. This flexible ad format means as follows:
Infeed Videos: These advertisements appeared in between the content of viewers.
Hashtag Challenges: Using hashtags for your business raises brand awareness and traffic to your website.
TopView Ads: It appears when users launch the TikTok app.
Brand Takeovers: Brands can take over TikTok for a day to create images, Memes, and videos that link to websites or promote hashtag challenges. This advertisement raises brand awareness.
Branded Lenses: Businesses can place advertisements on background videos. It includes viral products based on the company's logo.
Chance of Content Repurposing
TikTok videos are short (60-second) videos that you can repurpose across your social media channels. You can share it automatically on Instagram stories to grow your fan base across multiple online platforms.
However, ensure that your content on your social media platforms conveys a similar message.
Conclusion
Due to its reputation as the platform for Generation Z, many commenters see TikTok as an underdog compared to Facebook and Instagram. However, since its debut, TikTok has garnered billions of downloads, making it one of the best marketing channels for businesses.
TikTok for business is unquestionably a vital and expanding force to consider for your company if you want to connect, engage, and interact with specific audiences and raise brand awareness.
With entrepreneurs of all sizes who want to gain a massive audience without breaking their bankroll, it's time to use TikTok for business. You should experiment, optimize, and showcase your content to transform avid TikTokers into regular customers.
